This brand identity project was completed for MQV Fitness, a Long Beach-based personal training service. The brand identity for MQV Fitness is derived from the client's motto: Movement. Quality. Vitality. MQV also spells out his initials, intertwining the client’s brand and name as one. The client’s logo is a minimal approach to the ocean waves and sun – representing Long Beach and the “vital life” services he provides to his clients.